Juliette Has a Gun-Mock Campaign

This a campaign centered around the fragrance Lust for Sun by Juliette Has a Gun. My team and I developed a fresh visual identity for the campaign, including an editorial magazine and a fashion film, to enhance brand storytelling and drive engagement.

For the film concept, we began by analyzing trends and found that the Western aesthetic perfectly captured the fragrance’s bold, sun-drenched energy. The story unfolds in a world so hot it feels like it’s on fire—yet despite the heat, we embrace the moment, reveling in the sun and exuding effortless sensuality.