About Me

Hi, I’m Izzy as a global citizen and cultural storyteller, I blend my Colombian heritage with a deep appreciation for art, history, pop culture, and contemporary fashion to create innovative marketing narratives. My extensive travels across six continents have shaped my unique perspective on global beauty trends and cross-cultural brand storytelling.

My approach combines traditional brand heritage with cutting-edge innovation, focusing on creating meaningful connections through authentic storytelling.

Drawing inspiration from beauty, fashion, music, and film I aim to develop marketing strategies that resonate with today's sophisticated consumers while honoring brand legacies. My passion lies in fostering creative collaborations and developing innovative campaigns that push boundaries while maintaining cultural authenticity.

With a keen eye for emerging trends and a deep understanding of the global beauty landscape, I aim to transform how brands connect with their audiences through immersive storytelling and strategic innovation. My multicultural background and worldwide travel experiences inform my unique approach to brand development and creative strategy in the luxury beauty and fragrance sector. I am currently pursuing a degree in Business of Beauty and Fragrance at Savannah College of Art and Design (SCAD), where I am developing my expertise in brand development, consumer insights, and strategic storytelling within the beauty industry.